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| Fifa World Cup 2014 Brasil Logo |
The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international association football tournament that is scheduled to take place in June and July 2014 in Brazil.This will be the second time the country has hosted the competition, the first being the 1950 FIFA World Cup. Brazil will become the fifth country to have hosted the FIFA World Cup twice, after Mexico, Italy, France and Germany. It will be the first World Cup to be held in South America since the 1978 FIFA World Cup in Argentina, the first time two consecutive World Cups are staged outside Europe and the first time two consecutive World Cups are staged in the Southern Hemisphere (the 2010 FIFA World Cup was held in South Africa).
The logo is called "Inspiration", and was created by Brazilian agency Africa. The design stems from an iconic photograph of three victorious hands together raising the world's most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country. The logo was unveiled at a ceremony held in Johannesburg on 8 July 2010.FIFA and the Brazil LOC invited 25 Brazilian-based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high-profile seven-strong judging panel consisting of CBF chairman Ricardo Teixeira, FIFA executive secretary Jérôme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner.Brazilian graphic designer Alexandre Wollner has criticized the design, suggesting it resembles a hand covering a face in shame, and the process through which it was chosen, having a jury that excluded professional graphic designers. source www.wikkipedia.com
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